Channel Development

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3 min read

One Day, Some Day…Maybe!

How is it that some companies seem to build a massive indirect channel, yet others barely get started…? How is it that, despite knowing...

2 min read

P2P Marketplace for Dynamics

P2P Marketplace for Dynamics is a partner-to-partner Marketplace where Microsoft Dynamics partners can list their products for Internet-enab

3 min read

Affiliate Marketplaces are to partner programs; what Cell phones are to landlines

Just as people skipped (or abandoned) landlines in favor of cell phones; so too can you skip the cumbersome hassle of legacy B2B reseller...

2 min read

B&Bs leverage Airbnb; the way partner programs leverage affiliate marketplaces.

If you decide you want to rent a room, you can surely put a “Room for Rent” sign out on the front of your house. You don’t need to have...

2 min read

Chicken-and-Egg Dilemma

As they move to embrace the affiliate referral program, many companies find what is simple, in theory, turns out to be more involved than...

1 min read

Power of Referrals

By using the Public Marketplace which Dynamic Channels offers, Unbounce software saw 25% increase of their New Trials Starts shift to...

2 min read

Influencer Channel

We all know direct referrals are the best source of leads. Referrals convert more solidly in B2B and often come in greater volume....

2 min read

The 'trifurcated' Channel Model

It is no secret anymore. We all know that over 70% of the buying cycle (for end products) is complete on the web before the customer...